Our staff of professional editors read thousands of U.S. newspapers (major dailies to the tiny weeklies) and magazines with our clients' media intelligence requirements in mind.
Yes, we actually use human beings to read the news. We are not another one of those glorified Google searches reporting key word hits with a portal full of bells and whistles to
analyze the media hits.
Our editors verify the validity of each article for each client determining sentiment on each media hit based on the unique position of each client. For example, an article discussing Planned Parenthood funding and Susan G. Komen Fund are going to have a different sentiment on the same article because of each organizations perspective on the issue. Our editors are trained to look at the news with each client in mind.
Our competitors rely on key word searches and algorithms' without any human intervention. A glorified Google search can't compete with a human mind.